History has been evidence to the fact that Clothing and Identity are intimately related. But in today's world, dressing up is no longer just a status symbol but a means to express your personality, your IDENTITY; and that is what MIMOTO stands for in Japanese, 'Identity'.
Every woman has her own unique identity, which shapes and defines whom she is, Celebrating the ever evolving and diversified identity of women is what we at Salt strive for.
The Salt woman is busy juggling work and life. Her clothing needs to be sophisticated yet practical. Salt Clothing with its Contemporary design, clean silhouettes, exquisite fabric, earnest construction, subtle but impressive details and an effortless fit gives her exactly that.
Our collections endeavor to rejoice and reflect the different identities of the modern woman. To limit her
wardrobe in style is not fair in any way and we are here to change that.
Our design philosophy is defined on the basis of twenty nine benchmarks:
Furiru, Shatsu, Doresshi, Kurin, Shiro, Nitto, Sakura, Natsu, Subete, Poruka, Hana, Ruju, Konjo, Ori, Jakado, Chanderi, Kaansya, Mridu, Rida, Highlands, Moyo, Kapaas, Taiyo, Radiance, Svarnam, Salt, Sith, Ikebana & Nostalgia.