Our Story, Told Beyond SALT
Over the years, SALT Attire and founder Dipti Tolani have been featured in fashion, retail and business publications discussing the ideas behind the brand — from women's workwear and fit for Indian women to 9AM–9PM dressing, personalization, technology and customer experience.
Here are some of the stories that have documented our journey.
The Story Behind SALT
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YourStory
Read the storyBuilding the SALT Empire — Dipti Tolani's Journey with Women's Workwear.
A look at Dipti Tolani's journey and the origins of SALT's women's workwear philosophy. -
India Today
Read the storyThe Re-Inventors — Dipti Tolani, Founder, Salt Attire
A look at Dipti's journey and the opportunity she saw in women's business casual and professional clothing. -
NDTV Profit
Read the storyHow a Hunt for Workwear Turned Into a Bespoke Clothing Startup
The story behind SALT's beginnings and its vision for versatile workwear for urban working women.
Designed for the Indian Woman
Fit has been part of the SALT conversation from the beginning. Our approach to workwear is shaped by an understanding of Indian body proportions, thoughtful silhouettes and the individual needs of the women who wear our clothes.
Fit, Function & Personalization
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Fibre2Fashion
READ THE STORYFounder Dipti Tolani discusses SALT's approach to Indian body measurements, tailored fits and the contemporary working woman's wardrobe.
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Local Samosa
READ THE STORYAn interview exploring how customer feedback, fit, comfort and functionality influence SALT's product development.
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India Retailing
READ THE STORYCoverage of SALT's minimalist aesthetic, Indian-fit approach, customized tailoring and technology-enabled fashion model.
FROM 9AM TO 9PM
From the boardroom to what's next, SALT's workwear philosophy is built around versatility — thoughtfully designed pieces that can move through the professional day and into the evening.
Workwear That Moves With Your Day
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NDTV PROFIT
READ THE STORYStartup Street: How A Hunt For Workwear Turned Into A Bespoke Clothing Startup.
Coverage of SALT's early 9AM–9PM philosophy and its vision for versatile clothing for urban working women. -
NEWS18
READ THE STORYTurn Your Monotonous Office Wear Instantly Into Party-Ready Look
Dipti Tolani shares ideas for taking a professional look from the workplace into an evening setting. -
FASHION NETWORK
READ THE STORY
Salt Attire opens new stores in Delhi and Noida
Coverage highlighting SALT's day-to-night approach to workwear for professional women.
TECHNOLOGY & INNOVATION
SALT's approach to fashion extends beyond design. Technology has become part of how we understand customers, develop products, enable personalization and create more responsive retail experiences.
A MORE INTELLIGENT WAY TO CREATE AND RETAIL
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INDIA RETAILING
READ THE STORYHow the minimalist fashion brand Salt Attire captured consumer attention.
Coverage of SALT's use of technology across design, on-demand manufacturing, personalization and its omnichannel retail experience. -
RETAIL4GROWTH
READ THE STORYStaqu's JARVIS powers smarter retail for Salt Attire
Coverage of SALT's use of AI-powered retail analytics to understand shopper behaviour, store performance and customer engagement. -
MEDIA BRIEF
READ THE STORYStaqu's JARVIS enhances customer experience and boosts sales for Salt Attire
Further coverage of SALT's AI-enabled retail analytics and its focus on a more personalized in-store experience.
MORE FROM THE SALT JOURNEY
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Economic Times
Fashion-tech firm Salt Attire launches its offline experience store in Gurugram
2019 -
Fashion Network
Salt Attire launches first EBO in Dehradun
2019 -
Fashion Network
Salt Attire opens new stores in Delhi and Noida
2019 -
Media Brief
Staqu's JARVIS enhances customer experience and boosts sales for Salt Attire
2019
Discover SALT Workwear
Explore workwear designed around modern professional life — from tailored blazers and trousers to dresses, shirts and versatile separates.
