Store A (An Indian brand)
After looking through a few work-wear racks, she thinks
Once upon a time, One Indian girl, Radhika, lived and worked in New York.
(And no, this is not the Radhika from Chetan Bhagat’s book. Although she is that smart, independent girl)
So, Radhika also shopped in New York.
She wore those impressive clothes to work, out at dinners or at fancy rooftops for work events !
A few years later Radhika moved back to India (new land of opportunity),and one day, she wanted to shop! But where could she?
There were so many options; International (mostly European) brands now in India, the e-commerce space was bursting with brands. In fact, there were many Indian brands too that promised to offer work-wear clothing.
Enthusiastic and eager, One sunny weekend, Radhika stepped out to shop and visited the mall. A plush mall with so many brands, excited, Radhika enters the first store...
“These styles are not even qualified for work-wear.
Radhika then adds further,
“These natural fabrics are so flimsy. And the polyester fabrics are so heavy, for this weather”
She stumbles on some cotton,
“Oh Crisp Cottons! But how will I even get through to ironing some of these and they’ll wrinkle so easily“
Store B: (A European brand)
“Finally a good collection in terms of the design, style and some good prints too”
Radhika now picks a handful of clothes and goes to the trial room. On trying the dress,
“Isn’t this a Size M? Why is it so tight around my arms and then awkwardly loose on the bust”
Dissuaded she moves on to try the pants
“This size is fitting me really tight from the hip and if I take a size bigger it will be loose”
“Sigh!”
Store C: (Popular Luxury Clothing Brand)
Radhika finally enters a high-end store. She tries out some tops and does like them.
“This shirt fits well”
Radhika finally enters a high-end store. She tries out some tops and does like them.
“This shirt fits well”
she thinks. Looks at the price tag
“Wow! This is double the price of what I would pay even in New York”.
After exiting a few more stores dejected and trying her hand at online shopping, Radhika turns to her friends for advice.
“Where do you guys shop for business casuals in India?”,
And to her surprise, despite so many brands, everyone had the same issues as her; Design, Fabric, Fit, or the overall quality!
We hear you
Radhika!
Why Salt ?
SALT Attire brings to you the sharpest assortment of women’s work wear of pants, shirts, dresses, skirts, and tops. The size, fit, fabric, and finishing of our clothes are subjected to multiple layers of test so that you get the most comfortable and most practical work wear that is one of India’s first collection of 9-9 clothes. We understand your need for functionality along with fashion when it comes to formal wear. And we also believe that shouldn’t need a trip to London or New York. Because fashion and functionality need not be mutually exclusive, right?
Every piece of clothing that you pick up from the SALT collection is eligible to be worn both in office and for all your other official appointments. Hence, no lugging around extra clothes for that dinner party you might have to attend after office. This is one of the many ways in which we at SALT bring together the best of fashion along with complete functionality.
Tailored fit pants, anti-gaping shirts, lightweight skirts, fuss-free tops, and the most flattering dresses- all made with the best quality lightweight polyester, rayon and pure cotton which are imported from the best sources. After all, what looks good to the eyes, must feel good the skin too.
Simple, sophisticated, smart, and comfortable-is that similar to your sense of work wear? Then SALT Attire is made for you!